Market Research Consultancy in New Zealand | Glasshouse Consulting

Know your audience. Shape the future.

Award-winning insights for government, automotive, media and commercial sectors.

What We Do

Glasshouse Consulting is a full-service market research consultancy based in New Zealand. We deliver tailored insights that help organisations — from government agencies to commercial brands — make confident, evidence-led decisions.

Every project is custom-built. Every insight is designed for strategic outcomes.

Core Services:

Behaviour change and public safety research
Advertising and campaign effectiveness evaluation
Stakeholder and customer
insight research
Automotive market research
and trend analysis
Strategic market research
consulting for NZ businesses

Why Choose Glasshouse Consulting?

We don’t just conduct research. We help shape decisions, policy, and campaigns

Decades of Experience

30+ years of experience delivering market research in New Zealand

Trusted by the Best

Trusted by government departments and leading commercial brands

Award-Winning Results

Award-winning research recognised nationally

Commercially Smart Thinking

Strategic, commercially focused insights, not generic data dumps

Modern, Design-Led Presentation

Modern, design-led delivery that informs decision-making clearly
project home

Ready to Make Smarter Decisions?

Whether you’re launching a campaign, shaping public policy, or exploring market opportunity — we help you uncover what matters most.

Research That Drives Results

Our work has been recognised across the country for its real-world impact.

2023 Market Research Effectiveness Awards – Platinum

Waka Kotahi
“Sometimes Research Effectiveness is a Seismic Thing”

Social, Community & Not-for-Profit Category 
Behaviour Change Campaign

2016 Nielsen Media & Advertising Gold Award

Māori Television
“The Foundation for Growth”

Our clients don’t just get insights – they get results worth recognising.

Frequently Asked Questions

What does a market research consultancy do?

A market research consultancy helps organisations understand their audience, test messaging, and make strategic decisions based on real insights. At Glasshouse, we deliver tailored research to meet your goals — whether you’re in government or business.

We specialise in behaviour change research, automotive market research, advertising and media evaluation, and government sector insights. Our clients range from public agencies to commercial brands across New Zealand.

We bring together 30+ years of research experience with award-winning projects and commercial leadership. Every brief is custom designed, no templates, no filler, just strategic clarity.

Yes, we use a mix of in-depth interviews, stakeholder surveys, public panels, and statistical modelling depending on the project.

Absolutely. We’ve delivered award-winning behaviour change research for national campaigns including Waka Kotahi, helping shape both public understanding and strategic direction.

Still have questions?

Let’s talk. We’re happy to explore how research can drive impact in your world.