Market Research Case Studies
Case Studies
Our research delivers clarity, impact, and measurable outcomes. Below is a selection of recent projects that showcase our work across government, automotive, and public sector behaviour change campaigns.
Classic Cars Billion Dollar Babies
This economic deep dive uncovered more than $1B in market value within New Zealand’s classic car ecosystem - shaping industry perceptions and influencing future investments.
Behaviour Change in Road Safety
The story of a 25 year partnership between NZTA and Colin Yee that led to Double Platinum Research Effectiveness awards
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Together over 25 years they have had an unswerving belief in the voice of the motoring public including those most likely to speed or drink/drive. Combined with solid research design and a commitment to long-term solutions the partnership has developed and tested more than 125 campaigns and have been an integral part of the Waka Kotahi success in bringing down road fatalities.
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