About Glasshouse Consulting

Glasshouse Consulting is a New Zealand-based market research company delivering tailored insights for government, automotive, media and commercial clients. With over three decades of experience, we specialise in strategic, behaviour-led research that influences decisions, policy, and campaigns.

From Insight to Action

Founded by Colin Yee, Glasshouse Consulting blends research expertise with strategic business acumen. Having worked across both public and commercial sectors, we know how to move beyond data and into implementation.

Whether it’s guiding national road safety efforts or uncovering market behaviours in emerging sectors, our work is designed to inform high-impact outcomes.

A Research Partner You Can Trust

30+ years delivering market research in New Zealand
National award-winning campaigns for Waka Kotahi & Māori Television
Experts in behaviour change, advertising analysis, and stakeholder research
Custom-built research methodology
no templates, no fluff
Strategic thinking aligned with
commercial and policy outcomes

Trusted by Industry Leaders

We’ve partnered with organisations shaping New Zealand’s future, including:
Waka Kotahi NZ Transport Agency
Kainga Ora Housing NZ
MIA Motor Industry Association
National agencies, media groups, and brand leaders

Let’s Build Clarity Into Your Next Project

Whether you’re shaping policy, launching a campaign, or navigating new markets — we’re here to help.